Burger King - 1185 Words

Case Study: Burger King Beefs Up By Janet Mosha Burger King is the world’s largest chain of flame-broiled fast food restaurants. Its core competency is its flame-broiled burgers; whereas other fast food hamburger joints serve fried burgers or no burgers at all, Burger King offers the unique flame-broiled burgers with any options that a customer might like, consumers have the benefit of having a burger they cannot find elsewhere. Initially Burger King only sold burgers, fries, shakes, and sodas; but they have chosen to expand to offering chicken, fish, salads etc. Although they offer these extra items, they have elected to stay true to their original flame-broiled burgers and their chosen strategy is to focus on the whopper as their†¦show more content†¦When people are in a center-like environment for example a mall then it is easier to pick whatever food is there rather than to look elsewhere and return to hang out or shop; therefore Burger King would have an upper hand if it is one of the foods available. Burger King is headquartered in Miami, because of its near proximity to Latin America. This strategic position has allowed Burger King to ensure its presence in the Latin community. The South Americans who make a pit-stop in Miami in order to enter the United States are familiarize themselves with the Burger King products, and Burger King is also able to test the products on indigenous Latin community, before expanding to the Latin countries without the fear of undergoing rejection. This location in Miami has simplified their entry into the Latin countries and businesses seeking franchises find it easier to work with them. Burger King has strengthened their global competitive position in the Latin countries, but we find that these countries are not heavily populated; they should also try to expand to denser populations like those of China, India, Nigeria etc. this could prove to be more profitable in the long run. Burger King can use the South American countries to understand how to expand appropriately in otherShow MoreRelatedBurger King1894 Words   |  8 PagesSince the 1950s, Burger King has been offering its famous flame-broiled fast food burgers throughout the United States and, eventually, the world. Burger King, also known by the initials B.K., has evolved from a small Florida-based hamburger chain to one of the most well-known and recognizable fast food franchises on earth. The first Burger King restaurant opened in Jacksonville, Florida under the name Insta-Burger King in 1953. In 1954, the Burger King Corporation was founded by Miami-basedRead MoreBurger King5869 Words   |  24 PagesENTRY MODE TO INTERNATIONAL MARKET | 4 | HOW DO CULTURE, MANAGEMENT STYLES AND BUSINESS SYSTEM OF BURGER KING HEADQUATER AFFECT BURGER KING IN MALAYSIA | 7 | ADAPTATION | 8 | STANDARDIZATION | 10 | MARKETING TARGET | 11 | MEDIA STRATEGY | 12 | POLITICAL AND LEGAL ENVIRONMENT IN MALAYSIA THAT AFFECT BURGER KING COMPANY | 12 | SWOT ANALYSIS OF THE COMPANY IN TERM OF THEIR 4PS | | * STRENGHT | 15 | Read MoreBurger King International1296 Words   |  6 PagesBurger King International MBA 6601 International Business By Wendy B. Machana Burger King International Burger King, previously known as InstaBurger King in 1954, is the world’s largest flame-broiled fast food restaurant chain (Daniels, Radebaugh Sullivan, 2011). Burger Kings core competency lays in the way it cooks its burgers- by its flame broiled method as opposed to grills that fry and also the option that it offers its customers as to how they want their burgers (â€Å"haveRead MoreBurger King Is The Best Burger Chain1063 Words   |  5 PagesSince then hundreds of burger chains have prospered; top competitors today are McDonald’s, Wendy’s, Burger King. And this argument discusses why Burger King is the best burger chain among those three. By stating straightforward, Mcdonald s share the most in the hamburger industry. However, Burger King is much better than McDonald s business wise, taste wise, and charity wise. Burger King was founded in 1954, and is the second largest hamburger chain in the world. Burger King serves in 79 countriesRead MoreSwot of Burger King4020 Words   |  17 PagesBurger King in Malaysia In December 1997, BURGER KING returns to Malaysia with a different management group that operates under a new franchisee i.e. Cosmo Restaurants Sdn. Bhd. The first restaurant was located at Overhead Bridge Sg. Buloh. It was officiated by our former Prime Minister i.e. Y.A.B Tun Dr. Mahathir Mohamad. To date, there are 20 restaurants including the latest restaurant opening in Taman Tasek, Jalan Tun Abdul Razak, Johor Bahru on December 20, 2007. Look out for more outlets inRead MoreBurger King Corporation6567 Words   |  27 PagesRev. February 27, 1998 Burger King Corporation The first Burger King restaurant in Miami in the mid-1950s featured a walk-up window, a limited menu (burgers and shakes for 19 ¢, sodas and fries for 10 ¢), and your food ready by the time you d paid for it. As one early manager recalled, Our windows faced front so we could see customers driving in. With the limited menu, we pretty much knew what they d order and we d have it ready. In the 1960s and 1970s, Burger King developed an assembly-lineRead MoreBurger King History1461 Words   |  6 PagesMarketing Strategies of Burger King in Introductory Stage . In 2008, Fortune magazine ranked Burger King Corp. among America s 1,000 largest corporations and Ad Week named it one of the top three industry-changing advertisers within the last three decades. The Burger King Corporation moves proudly into the future with over 50 years of experience tucked safely under our belt. As a brand, our company has never been stronger. We ve got millions of customers, who we love to bits. And our ExecutiveRead MoreI Have Chosen The Burger King Corporation.The Burger King1581 Words   |  7 PagesI have chosen the Burger King Corporation. The Burger King corporation main focus is on the customers they serve and the strategies they use to continue the growth and development of their company. Burger King uses the integrated cost leadership/Differentiation business strategy. Strategies in business are instrumental for the continued growth and expansion of a company. A strategy is a set of analytic techniques that are used to influence the direction of the firm s growth in the marketplaceRead MoreBurger King Assignment3472 Words   |  14 PagesIntroduction: James Lamore and David Edgerton in the year 1954, marked the beginning of Burger King restaurant in Miami, Florida which is widely known as Burger King Holdings, Inc. today (annualreports.com/company/2878). Over a period of time, Burger King became the household name in fast food industry and has bagged the second position in the fast food industry across the globe in the year 2010. Burger King expanded its operation to 12,300 locations in 76 countries catering to over 11 million customersRead MoreBurger King : A Great Place For Run A Business, Like Burger Kings Essay997 Words   |  4 Pagesgreat place to run a business, like Burger King. It has couples and families living in it with expanding income. Littleton is growing and is a main route with light rail to Denver. Our focus Burger King is located on University Boulevard, one of the busiest roads in the city. It is a free standing building in a strip mall and across the street from Arapahoe High School. On the other side i s a townhouse complex. Overall, this is an ideal spot for Burger King. Quicklook: Direct Competition - McDonald’s